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Archive | Mobile

Mobile Marketing can be defined in two ways:

FIRST) By marketing professor Andreas Kaplan who defines mobile marketing as “any marketing activity conducted through a ubiquitous network to which consumers are constantly connected using a personal mobile device”.

SECOND) The use of the mobile medium as a means of marketing communication” or “distribution of any kind of promotional or advertising messages to customer through mobile phone networks”.

Now if we combine the above two, it gives us a perfect definition – : “using interactive wireless media to provide customers with time and location sensitive, personalized information that promotes goods, services and ideas, thereby generating value for all stakeholders”.

Within these definition, we understand that a mobile as medium is the most personal to a customer, which is a good thing for a marketer but as its quite a personal space, if not handled appropriately, marketing could work otherwise for a brand.

The two important variables Professor Kaplan touched upon, to differentiate between four types of mobile marketing applications: Strangers, Victims, Groupies, and Patrons, are:
1) the degree of consumer knowledge and
2) the trigger of communication,

Various ways marketers can take their message to prospects within this space:
1. Mobile marketing via SMS Marketing
2. Mobile marketing via MMS
3. Mobile marketing via Push Notifications
4. In-game mobile marketing
5. Mobile web marketing
6. Mobile marketing via QR codes
7. Mobile marketing via Bar codes
8. Mobile marketing via NFC

Is Android Unsafe?

Is Android unsafe? Recently have come across a lot of noise around ‘Android being Unsafe’ Your Passwords are not safe Your Photos are not safe Almost 85% of data on Android is not safe How is your data (passwords, photos, contacts, etc.) not safe? An application on Andriod is generally independent of other apps in […]

Top mCommerce Trends in 2012

Mobile has been personal to consumers and being web-enabled this media has been ever evolving to be explored by marketers. At the onset of 2012, Mobile commerce has taken off to an unprecedented degree. Retail markets along with other top eCommerce platforms are experimenting to give their consumers the best shopping experience. Let us explore […]