Posts Tagged ‘facebook’

Facebook announces a Social Search Engine called ‘Graph Search’

// January 20th, 2013 // 2 Comments » // Brands, Social Media

graph-search

Facebook Announces A Social Search Engine Called ‘Graph Search’, in partnership with BING. How does it work? Unlike how Google does it, this is not a web search. Graph search basically shows private information that isn’t available on Internet search. On Google if you look for Apple, there are chances that you and me get the same search results with a little variation on the type of searches you have already made or the OS you are using etc, but on Facebook’s Graph Search, every person gets different set of results coz of depth of personalization we all have done while posting photos, interests, likes, check-ins etc. It works on four basic parameters of a Facebook profile – people, photos, places and interests. In other words, its a Search for people, photos, places and interests. The list can also be narrowed down by school, hometown, gender, relationship and other factors using drop downs on the right hand side of the search results.

Here is what Graph Search offers:

  • Find people who have similar interest that you have – Want to start a music club or find a buddy to join you for a game of squash? Graph Search will make available people who like the same activities — connect with friends/new people.
  • Explore your know-how via photos. Graph Search allows you to use simple, specific phrases like “Photos my friends took in Bangalore City” to find anything you want. For example, you have plans to visit New Delhi and wana find set of friends in Delhi, here is Graph Search for your help…
  • Discover restaurants, music, sports and even a dentist. For example, one of my friend who is in the city on a 2 month’s official tour and suffers from Tooth Ache. There are chances that he might find an answer while looking for a dentist coz I recently went to one, to get my wisdom tooth removed and that particular dentist did an awesome job.

I have met a lot of people who don’t want the world to see their personal information, and yes ideally that is how it should be. So the next question is, ‘How Privacy works on Graph Search?’ Checkout the video, Facebook tries to answer this question:

Graph Search, is going beyond the Timeline and Newsfeed, where you were mapping out your own circle of friends and staying in connection with people you already know. It allows you to find stuff beyond your own set of connections, where now you can find people who have similar interests that you have, people that you may wana work with. Might work for Recruiters / Staffing companies to find talents.

As Business Owner here is what you need to know about Facebook Graph Search
Its all about search and how people can find information on a particular platform. Business owners, for obvious reasons would be interested in How-to on getting the visibility tips. Search results, on Graph Search will be based on the combination of information created/shared by the business (Pages) and connections of the person doing the search (friends, likes, check-ins, etc.).

  • Tip#1 — Businesses may show up if customers or someone else has added them as a “place.” What you need is to get as many number of check-ins as possible via your fans as possible for your business place.
  • Tip#2 – Fancy your ‘About Us’ section with your organization name, vertical/category you operate in, domain URL (also called as Vanity URL), and your hot story in brief that you wana share. All of it will help people find your commerce.
  • Tip#3 – Create if you haven’t created a Location or Local place page on Google yet. If you have one live already then update your official address to ensure that you are there on search results page when a prospect is looking/searching for a specific address.

Things to notice when the Graph Search opens for all would be how “Pages” and “places” are listed separately.

Where does Bing comes into the picture? When you type in a search and you dont have the answer for your search, you get suggestions from Bing. Bing has written a post with more on how its search results will show in the new Facebook search experience. For now, Graph Search Beta is available only for US (English) Audience… keep an eye for the worldwide release

Facebook Feature Fatigue

// October 7th, 2011 // 3 Comments » // Social Media

What did you join Facebook for? To find and reconnect with old buddies, keep in touch with friends and family, and of course enjoy a stream of updates, the like and dislikes, photos, events, groups from everyone we care for.

With recent changes and new features added, all is not well with Facebook. Users are just not liking it but infact hating what comes with it. Change is part of the process which is fine if its for good. The two basic underlying rules for any social networking service to make users be happy about using it:

  • Simple Interface – Remember old Facebook days? The interface was good for eyes to look and for mind to use. The more is not good, though there is technological advancement and increase in competition. Look at Google! Type in Google.com in your address bar and the page that opens is still as simple as it was and as it is required. Not that Google hasn’t changed since its launched. Its getting bigger and bigger.
  • Communications (Comments / Messages / Chats) Structured Linear one after another with latest on top. Facebook has messed up this basic feature. You have to put some mental effort after logging in, before you understand what is going on… whether the News Feeds are putting all the Top Stories on top with some users having all items in reverse-chronological order and for some reverse-chronological below.

Awkwardly, with new features on Facebook is violating the basics. The new features are confusing users with the information overload. Users surely want to get updated about each other but guess with new features its going a bit off-limits. Facebook’s new look the “ticker” app updates send real time feed on the right hand side of the page.

Average user on Facebook has 150-250 friends and the EdgeRank algorithm of Facebook has been deciding what is good and important for users – censoring the News Feed based on an invisible score, gained on affinity, weight and time of every post.

  • Affinity – Measuring how important is the Relationship
  • Weight – Quality of Content, a text post or an image, Liked or commented by number of other users.
  • Time – Scores decreases over time.

Here is an example in the image below, where we don’t want a software to decide what we want to see.

Facebook Feature Fatigue

Only Facebook is measuring relationships. Google sorts results but not filters them and Twitter just gives you everything your connection posts. With friend lists getting bigger, is Facebook finding it difficult to manage the interface for users? Twitter and Google are smiling at users’ Facebook feature fatigue.

Brand wars on Facebook – Brand Interactions Are the Future

// March 10th, 2011 // No Comments » // Social Media

I am a just a couple of days late in writing this story but would not make it a dead thought. Just a few days back my wife, Sumana Samuk informed me about Spicejet Airline (one of the clients she handles) is surpassing fan base on Facebook, with their very close competitor Jet Airways. As an outsider, I have been a close witness to the amount of work and dedication that has gone into it.

A study done by Performics and ROI research confirms continued expansion of the role of social networking in users’ personal lives:
• 51% of respondents say social sites are the best way to communicate with friends and family
• 39% of Twitter users respond to other people’s tweets once a week or more
• More than 30% of respondents access Facebook and/or Twitter from their mobile phone once a day or more

Though the reference can be considered a bit old, study was done in first half of 2010, basic fact remains intact. And that is – social media permeates consumers’ lives and affects their communication, shopping and other activities.

This is getting all the way important for brands to not only keep their micro-interactions with consumers intact. Micro-interactions are in layman’s term nothing but everyday acquaintances that consumers have with a product, brand or service. Each one, in and of itself, give an insignificant impression, but combined they identify how your audience feel about your product, brand or service at a gut emotional level.

So what is Jet Airways/Kingfisher Planning??