Linkedin I guess found Klout’s Home Page strategy attractive. Having an awesome homepage is a popular entry point, and likely the place most visitors arrive.
Klout got the users who are most influencial in their social circle on its home page. Make sense to attract more sign-ups! Klout claimed to have reached 100 million sign-ups (read more here)… i.e., 100 million people now have Klout Scores.
Linkedin, under the NYSE symbol “LNKD”, already has more than 120 million registered users in more than 200 countries (Linkedin Facts). Using the same home page strategy as Klout, Linkedin went a step ahead got its own employees become brand ambassodors. It serves the very basic purpose of Social Networking.
Wondering how many other online brands have the same Home Page Strategy?