Posts Tagged ‘RIM’

Research in Motion (RIM) 2012 Roadmap: New Playbook 2 and BlackBerry Curve 9220 & 9320

// January 30th, 2012 // 1 Comment » // Digital Marketing, Mobile

With the data pulled-in my earlier post (Top mCommerce Trends in 2012), Blackberry isn’t in a good shape or in other words has lost quite of its hold in the market. Here are some fresh news from a leaked report by BGR (Boy Genius Report) talking about RIM’s 2012 Roadmap:

Wondering what should we understand when the data is reported as “leaked”. Anyhow, RIM doesn’t mind as long as the news is exciting for Blackberry Boys and Girls:

According to the report, Blackberry’s one year Handheld and Playbook Roadmap brings:

  • The new BlackBerry® PlayBook™ will have a 1.5GHz dual-core processor, will be endowed with 3G capability (42Mbps HSPA+ connectivity) and a built-in NFC hardware
  • New BlackBerry Curve, a new Torch, and a new Bold in the third quarter with upgraded OS.
  • A new “Wireless Media Server” feature for media sharing (Photos/Music/Video) with other devices.
  • New Blackberry Curve smartphones (9220 and 9320) will boast sleak looks with both QWERTY keypad and touch functionalities.
  • Next Gen OS is still a year and a half away (3rd Qarter, 2013) though.

BlackBerry 2012 Roadmap BGR

You can learn some more details on the matter through the slides available with BGR.

Recently, Research In Motion replaced co-chief executive officers Jim Balsillie and Mike Lazaridis with COO Thorsten Heins on Jan. 22. The new boss, in his first conference call said “I don’t think that there is some drastic change needed,”. Not sure what he means considering current trend where Apple’s iOS and Google’s Android is stealing the show, global mobile market. Looks like RIM needs to get back to what its called, ‘Research-in-Motion” and continue to focus on both hardware and software. May be with the new OS BlackBerry 10 based on software used to run nuclear plants, acquired from a company in 2010. Now does this sound strong enough? Consumers will tell…

Another good news is, ex Boss Lazaridis have faith in Thorsten and believe BlackBerry will get back what it has lost to competition in recent past and this shows in his plans to buy additional stock worth $50 million (said in an Interview to The Record).

More and more news-makers are sure making the Mobile space exciting!

Top mCommerce Trends in 2012

// January 13th, 2012 // No Comments » // Digital Marketing, Mobile

Mobile has been personal to consumers and being web-enabled this media has been ever evolving to be explored by marketers. At the onset of 2012, Mobile commerce has taken off to an unprecedented degree. Retail markets along with other top eCommerce platforms are experimenting to give their consumers the best shopping experience.

Let us explore the top mCommerce trends in 2012.

  • Point of sale – NFC and Cellphones
  • Technology is moving faster than consumers’ comfort levels. [Read my last post to understand the basic difference between NFC v/s QR Code v/s Bar Code]. Every 3-6 months there is something new. We need to wait and watch what stays as its directly proportional to its consumerization. NFC (Near-Field-Communication) chip making us fast approaching the time when the bulk of our purchases will be made via the Mobile phones.

    As more and more people do mobile banking, there’ll be more purchasing with mobile phones and the new technologies (NFC enabled Google Wallet | Intuit Gopayment etc.) are making their way in biggest retail markets across globe.

  • Business Perspective of Social Media
  • Does your marketing strategy allows you to not only sell products through social media, but also create brand ambassadors from consumers themselves? Top retailers have understood this and they are on it 24×7. Sumana Samuk, a Social Media expert, explains this in her interview with Business Today, “At times, people get so possessive about a brand that they come to the brand’s defence when someone else criticises it”.

    Mobile enables marketers to be interactive with their consumers on a real time basis. But there are some dirty little secrets of the game. First of all are all your followers are serious followers? Nope, there are only 40% of your followers who are genuine. Another dirty secret is about how many of your followers/fans are on it all the time? Twitter feeds, for example stream fast, but are all last 100 tweets are dead tweets? Not really, believe me! Twitteratis are always on it. Among those genuine followers, a very small percentage is actually reading posts as it goes live on your page or twitter stream as others tweet. So how small is this small percentage? Its significant, especially when mobile has made this number of your fans/followers to growing every passing minute. A comScore study says, Mobile Social Networking Audience Grew 44 Percent Over Past Year in EU5 (France, Germany, Italy, Spain and the United Kingdom).

    So, when did you or your agency last monitor your Twitter on a Sunday evening and respond to a complaint in real time?

  • Smart Phone Sales are UP!
  • Above two trends make it obvious that the Smartphones sales are going up and 2012 will see more of this. Biggest show stealer in 2011 are Android phones with (I don’t wana say its coz of Angry Birds though)… and ofcourse Apple’s iOS is not behind. Here are some figures:

    Smartphones OS Marketshare

    comScore Reports November 2011 U.S. Mobile Subscriber
    Gartner’s Worldwide Smartphone Sales to End Users by Operating System

    Android, being on Open Standards, allow vendors to deliver Android-based devices and continue to fight for market share. More a reason for customer’s rejoice as prices will further decrease. Android is going to maintain its strong position at all ends of the market through 2014. Greatest volume opportunity for all major players in the longer term will be in the mid- to low-cost smartphones, above all in evolving markets. Wondering, if everyone’s favourite Apple is listening!!