Archive for Brands

Fix Blurry Twitter Header Banner

// December 11th, 2014 // No Comments » // Brands, Digital Marketing, Social Media

Struggling to have a clean Twitter Header Banner?

Here are three things that you need to take care of:

1. Keep resolution of your Twitter Header Banner to be as heavy as possible –

Twitter rolled out new design dimensions for Twitter profiles as of May 29, 2014, announcing Twitter header photo to be sized to 1500 (w) x 500 (h). While creating and saving images using software like Photoshop or Illustrator or GIMP etc., make sure you use the highest quality setting of 10 or 100%. Twitter allows it to go upto 5MB which it is going to crunch anyway. Format? – I would suggest go with PNG (PNG is the largest image type for bigger images). In this case you can go upto 24 bit PNG. JPEG can get degrade with every save.

2. Image Tone –

Always try Darker background tone for the very reason that images with less colors and some gradients suffer less from compression that happens at various stages in creating and uploading banners which involves many ‘SaveAs’ functions.

3. Smart use of real estate will make sure the messaging is projected strongly and professionally. –

Quick Tips:

  1. Keep your message as much in the center as possible
  2. Don’t overlap the Profile Picture / Logo (400w X 400h) on left bottom corner of the header.
  3. 80% of Twitter active users are on mobile. Keep the responsive design in mind.

Twitter Header Template - Rakesh Singh

Here are some observations while studying some of the biggies in Recruitment World:

  1. Modis@Modis
    Though the resolution of header image is 337 KB, dark tone with pinch of blue here and there is making it look neat. Good use of real estate. Summarizes all of the above pointers.
  2. UnderCoverRecruiter@UndercoverRec
    Dark Tone – NO | Image resolution – just 168 KB | Banner is getting a little blurred
  3. TekSystems@TEKsystems×500
    Though its 1500×499, resolution is just 68 KB | Dark Tone – NO | Blurry Header Banner
  4. HumanTalentNetwork@HumanTalentNet
    High Res Image – Done – 775 KB | Something to fix is the use of real estate – social profile links are not only getting blurred but behind the logo
  5. Aditi Staffing@TopTechStaffing
    The moment the image gets stretched to 1500×500 it gets Blurred –×500
    Reolution – 376 KB | No Dark Tone | Real Estate used – Good scope of improvement

Checkout how the two Digital Marketing Honchos optimizing their Twitter header banner:

  1. HubSpot@HubSpot×500
  2. Marketo×500

Clear difference is in the resolution of Twitter Header Banner – Hubspot’s is 883 KB where as Marketo’s is just 80 KB

Brand Heads, now that you know what to fix, I’ll be happy to connect with you on Twitter – @sinhrakesh

Facebook announces a Social Search Engine called ‘Graph Search’

// January 20th, 2013 // 1 Comment » // Brands, Social Media


Facebook Announces A Social Search Engine Called ‘Graph Search’, in partnership with BING. How does it work? Unlike how Google does it, this is not a web search. Graph search basically shows private information that isn’t available on Internet search. On Google if you look for Apple, there are chances that you and me get the same search results with a little variation on the type of searches you have already made or the OS you are using etc, but on Facebook’s Graph Search, every person gets different set of results coz of depth of personalization we all have done while posting photos, interests, likes, check-ins etc. It works on four basic parameters of a Facebook profile – people, photos, places and interests. In other words, its a Search for people, photos, places and interests. The list can also be narrowed down by school, hometown, gender, relationship and other factors using drop downs on the right hand side of the search results.

Here is what Graph Search offers:

  • Find people who have similar interest that you have – Want to start a music club or find a buddy to join you for a game of squash? Graph Search will make available people who like the same activities — connect with friends/new people.
  • Explore your know-how via photos. Graph Search allows you to use simple, specific phrases like “Photos my friends took in Bangalore City” to find anything you want. For example, you have plans to visit New Delhi and wana find set of friends in Delhi, here is Graph Search for your help…
  • Discover restaurants, music, sports and even a dentist. For example, one of my friend who is in the city on a 2 month’s official tour and suffers from Tooth Ache. There are chances that he might find an answer while looking for a dentist coz I recently went to one, to get my wisdom tooth removed and that particular dentist did an awesome job.

I have met a lot of people who don’t want the world to see their personal information, and yes ideally that is how it should be. So the next question is, ‘How Privacy works on Graph Search?’ Checkout the video, Facebook tries to answer this question:

Graph Search, is going beyond the Timeline and Newsfeed, where you were mapping out your own circle of friends and staying in connection with people you already know. It allows you to find stuff beyond your own set of connections, where now you can find people who have similar interests that you have, people that you may wana work with. Might work for Recruiters / Staffing companies to find talents.

As Business Owner here is what you need to know about Facebook Graph Search
Its all about search and how people can find information on a particular platform. Business owners, for obvious reasons would be interested in How-to on getting the visibility tips. Search results, on Graph Search will be based on the combination of information created/shared by the business (Pages) and connections of the person doing the search (friends, likes, check-ins, etc.).

  • Tip#1 — Businesses may show up if customers or someone else has added them as a “place.” What you need is to get as many number of check-ins as possible via your fans as possible for your business place.
  • Tip#2 – Fancy your ‘About Us’ section with your organization name, vertical/category you operate in, domain URL (also called as Vanity URL), and your hot story in brief that you wana share. All of it will help people find your commerce.
  • Tip#3 – Create if you haven’t created a Location or Local place page on Google yet. If you have one live already then update your official address to ensure that you are there on search results page when a prospect is looking/searching for a specific address.

Things to notice when the Graph Search opens for all would be how “Pages” and “places” are listed separately.

Where does Bing comes into the picture? When you type in a search and you dont have the answer for your search, you get suggestions from Bing. Bing has written a post with more on how its search results will show in the new Facebook search experience. For now, Graph Search Beta is available only for US (English) Audience… keep an eye for the worldwide release

New Social Network – Qyuki

// December 5th, 2012 // No Comments » // Brands, Social Media

A new social network focused on Indian Audience. Guess who is behind it… non other than AR Rehman and Shekhar Kapoor. Qyuki is for anyone and everyone who want to get inspired by a specific art form is invited to join Qyuki and start their creative journey from here. On a more business note, Qyuki is for Artists – writers, artists, musicians, dancers among others who would join, interact and publish their respective art for open market. For marketers/brands they will be able to harness the creative community, to their marketing advantage and communicate with Indian consumers located across the length and breadth of India in unique and interactive ways. There are a couple of networking websites already making rounds – Behance Network for example is a platform where creative world showcase their creative work. Companies around the world explore the Behance platform, discover creative work and access talent. Look and feel wise Behance, Pinterest and Qyuki have similar aesthetics.

Qyuki Comparision with Behance and Pinterest

Wonder how come a Music maestro and a Film Maker is getting into digital business space… Shekhar Kapoor says with Qyuki he wants to provoke the creative part of everyone’s brain, of people in general, to be imaginative of the world around us. You don’t necessarily have to be a professional photographer/writer/designer to be called creative, just be expressive. And Qyuki is the place for everyone to come share, interact and be creative. AR Rehman says, every individual has a passion and not necessarily everyone makes living out of their passion. But your daily work life shouldn’t ideally kill that passion. Infact everyone can be creative and to trigger that imagination is to be excited in what one does.


Great! Words well taken. For talents like budding writers, designers, dancers, singers, musicians, painters, photographers yes join Qyuki. Be part of the community to showcase, view and share creativity. Learn from the experts, co-create, get inspired, explore your own imaginative horizons and get recognized. For everyone else reality TV Shows like ‘India’s Got Talent’ is good :)

Windows 8 – Features List

// October 30th, 2012 // No Comments » // Microsoft

Windows 8 is finally here. Microsoft’s insistance on the belief that the tablet is just another kind of PC, and to that end has been building a unified OS for both tablets and traditional PCs. Windows 8 bridges the gap. Here is an interface ‘designed for touch’ that also works with a mouse and keyboard to make you use the technology as you like. So what’s the new experience is going to be like. Here are some of the most exciting Windows 8 features:

  • Super Awesome Touch Gestures

    Windows 8 brings a fundamental shift in the way Windows has ever worked. New avatar is going beyond, being touchscreen not just for the tablets but for traditional PCs as well. There is no Start menu in Windows 8, instead what we have is the Charm bar (The Charm bar in Windows 7 and 8 is nothing but the Start Menu in previous versions of Windows without the Apps. There are five key components in the Charm Bar: Search, Share, Start, Devices and Settings. Read more – An Introduction to Charms in Windows 8: What They Are & How to Use Them). Swipe in from the left to switch apps and swipe in from the right for the Charms menu. What Microsoft has done is got the Phone to Desktop, using a lot of Metro user interface (Metro is not the German retail giant, but the name of UI that runs on Windows 7 Phones). Other touch features Windows 8 boasts of:

    • Semantic Zoom – makes it easy for a user to zoom in an app to see all of its available sections, instead of going through the hassles of scrolling through the app. Know more about Semantic Zoom
    • Pinch and stretch to zoom – No matter where a user is, at the Start Screen or browsing a specific app, s/he can control the course and position using the pinch-to-zoom gesture to get a superior view
    • pinch to zoom

    Know more in detail about Touch: swipe, tap, and beyond –

  • Live Tile Feature

    This feature should be familiar to Windows Phone users. Once you log in, you’re taken to Windows 8’s new Start screen where you’ve got a set of colorful tiles, each of which represents an application. These tiles don’t just represent apps but show information and notifications that correspond to the app, without you even having to open them. For example a weather app tells users about the current temperature, your email tile keeps user informed about the number of unread emails, your music tile will show you what’s Now Playing, and so on.


    You can easily customize your framework by arranging applications per your liking and usage.

  • Lock Screen Feature

    Windows 8 has got more life to the lock screen. You can have a beautiful picture along with a set of apps that will constantly run in the background and send notifications to the lock screen, like the time, how many emails you have, Weather and Calendar apps to show information all the time and so on.


    To unlock, you got to swipe up or if you’re on a desktop keyboard, just press the spacebar.

  • Windows Live Syncing

    New Windows 8 provide Windows Live syncing, such that no matter what PC, tablet or notebook you use, you’ll be able to sync your personal settings. So next time you borrow your friend’s tablet or notebook, just use your own Windows 8 personal settings and feel at home. This feature lets a user sync personalizations like background, colors, lock screen and account picture, passwords, app settings, browser settings, etc…

    Windows Live Sync

    With Windows 8 you would just need a ‘Windows Live ID’ and its cloud-friendly platform will take care of making your personalizations travel with you.

  • Full Screen Apps in Snap View for Multitasking

    Just tap on the tile to launch the app and share information with one another quite easily, for example after picking your media or text from one app, just go ahead and pick another app that you want to share it with, and just start your work with it from there. This can be either done with touch-based controls, like pinch to zoom and copy and paste or one can use a mouse and keyboard like good old days. The best part of this is the ability to multitask by being able to run these apps side by side, called Snap view for multi-tasking.


    What happens when you snap two apps, one goes and takes about one-fourth of the screen on either right or left and the other occupies the rest of the space for a larger view. Consider a scenario, while you are having a conference skype chat, you would be able to search and read the topic of the chat. Profoundly reverential, isn’t it?

  • Windows To Go Feature

    Windows To Go Feature enables users to boot a full version of Windows from external USB drives on host PCs. Windows To Go makes enterprises come in terms with bring-your-own-device (BYOD) and mobility scenarios, where businesses need new and more flexible ways to help users be productive wherever they are.


    What it basically does is making it possible for a users to work from different places — on an airport coffee shop or at an official event — and from more than one device. PCs of-course need to meet the Windows 7 or Windows 8 system requirements, regardless of the operating system running on it. To learn more about Windows To Go, watch this demonstration video –

  • There are many other cool features like system-wide spellchecking – no need to rely on a specific app to keep your content professional; system-wide search feature – type a search term and a box will slide-in from the right displaying you the results instantaneously – all matching apps and files ;

System Requirements for Windows 8

    Windows 8 works on the same hardware that powers Windows 7:

  • Processor: 1 gigahertz (GHz) or faster
  • RAM: 1 gigabyte (GB) (32-bit) or 2 GB (64-bit)
  • Hard disk space: 16 GB (32-bit) or 20 GB (64-bit)
  • Graphics card: Microsoft DirectX 9 graphics device with WDDM driver

Additional requirements to use certain features: like touch, accessing Windows Store, to Snap Apps etc… please visit

The Windows To Go feature requires advanced hardware. To learn more about USB drives certified for Windows To Go, please visit

Upgrade (Buy) your Windows to Windows 8 –