Can you imagine a business without a website in today’s world? Yes, there are not tens or hundreds but thousands of businesses in the old areas of any big city in India. Jam packed streets having array of shops, all with small entrances but when you get in you see …
Search Engine Optimization of your website / product or service pages is the primary step in the Inbound Marketing Plan of Action. You got to start working on this right at the time of redesigning and restructuring your website. Am sure no marketer today has any doubt about why SEO …
All of us know that there is a paradigm shift in today’s Marketing. The shift is from traditional approach of going outbound, to being more inbound in nature with the use of technology. The challenge is more in B2B Marketing circle compared to B2C. The obvious reasons being: the value …
For Businesses, whether or not they are directly dealing with end consumers, social media is either about networking or branding? Point is how would a Social Media manager review the ROI of his social media efforts. Lemme list down some parameters and for the ease of understanding, I’v divided them …
The world of SEO has been witnessing a lot of buzz since past one year with algorithmic updates from Google. The Panda Update (launched on February 24th, 2011) and the Penguin Update (launched on April 24th, 2012) right after the latest Panda update (Panda 3.5 on April 19th 2012). While …
Some say its another big wave in the social networking world. If we agree with those some, then the question is, does it allow you to share what you are upto? how are ya feeling today? what you love/hate most? whom are you angry/in love with today? which side of …
With the data pulled-in my earlier post (Top mCommerce Trends in 2012), Blackberry isn’t in a good shape or in other words has lost quite of its hold in the market. Here are some fresh news from a leaked report by BGR (Boy Genius Report) talking about RIM’s 2012 Roadmap: …
Mobile has been personal to consumers and being web-enabled this media has been ever evolving to be explored by marketers. At the onset of 2012, Mobile commerce has taken off to an unprecedented degree. Retail markets along with other top eCommerce platforms are experimenting to give their consumers the best …
This is a classic example of how fast technology world is changing in search for the better and the faster life. How many of you actually used the QR codes even once to get further information on a product or service? The QR code is already on its way out …
Linkedin I guess found Klout’s Home Page strategy attractive. Having an awesome homepage is a popular entry point, and likely the place most visitors arrive. Klout got the users who are most influencial in their social circle on its home page. Make sense to attract more sign-ups! Klout claimed to …
