Posts Tagged ‘Twitter’

Fix Blurry Twitter Header Banner

// December 11th, 2014 // No Comments » // Brands, Digital Marketing, Social Media

Struggling to have a clean Twitter Header Banner?

Here are three things that you need to take care of:

1. Keep resolution of your Twitter Header Banner to be as heavy as possible –

Twitter rolled out new design dimensions for Twitter profiles as of May 29, 2014, announcing Twitter header photo to be sized to 1500 (w) x 500 (h). While creating and saving images using software like Photoshop or Illustrator or GIMP etc., make sure you use the highest quality setting of 10 or 100%. Twitter allows it to go upto 5MB which it is going to crunch anyway. Format? – I would suggest go with PNG (PNG is the largest image type for bigger images). In this case you can go upto 24 bit PNG. JPEG can get degrade with every save.

2. Image Tone –

Always try Darker background tone for the very reason that images with less colors and some gradients suffer less from compression that happens at various stages in creating and uploading banners which involves many ‘SaveAs’ functions.

3. Smart use of real estate will make sure the messaging is projected strongly and professionally. –

Quick Tips:

  1. Keep your message as much in the center as possible
  2. Don’t overlap the Profile Picture / Logo (400w X 400h) on left bottom corner of the header.
  3. 80% of Twitter active users are on mobile. Keep the responsive design in mind.

Twitter Header Template - Rakesh Singh

Here are some observations while studying some of the biggies in Recruitment World:

  1. Modis@Modis
    Though the resolution of header image is 337 KB, dark tone with pinch of blue here and there is making it look neat. Good use of real estate. Summarizes all of the above pointers.
  2. UnderCoverRecruiter@UndercoverRec
    Dark Tone – NO | Image resolution – just 168 KB | Banner is getting a little blurred
  3. TekSystems@TEKsystems×500
    Though its 1500×499, resolution is just 68 KB | Dark Tone – NO | Blurry Header Banner
  4. HumanTalentNetwork@HumanTalentNet
    High Res Image – Done – 775 KB | Something to fix is the use of real estate – social profile links are not only getting blurred but behind the logo
  5. Aditi Staffing@TopTechStaffing
    The moment the image gets stretched to 1500×500 it gets Blurred –×500
    Reolution – 376 KB | No Dark Tone | Real Estate used – Good scope of improvement

Checkout how the two Digital Marketing Honchos optimizing their Twitter header banner:

  1. HubSpot@HubSpot×500
  2. Marketo×500

Clear difference is in the resolution of Twitter Header Banner – Hubspot’s is 883 KB where as Marketo’s is just 80 KB

Brand Heads, now that you know what to fix, I’ll be happy to connect with you on Twitter – @sinhrakesh

Facebook Feature Fatigue

// October 7th, 2011 // 3 Comments » // Social Media

What did you join Facebook for? To find and reconnect with old buddies, keep in touch with friends and family, and of course enjoy a stream of updates, the like and dislikes, photos, events, groups from everyone we care for.

With recent changes and new features added, all is not well with Facebook. Users are just not liking it but infact hating what comes with it. Change is part of the process which is fine if its for good. The two basic underlying rules for any social networking service to make users be happy about using it:

  • Simple Interface – Remember old Facebook days? The interface was good for eyes to look and for mind to use. The more is not good, though there is technological advancement and increase in competition. Look at Google! Type in in your address bar and the page that opens is still as simple as it was and as it is required. Not that Google hasn’t changed since its launched. Its getting bigger and bigger.
  • Communications (Comments / Messages / Chats) Structured Linear one after another with latest on top. Facebook has messed up this basic feature. You have to put some mental effort after logging in, before you understand what is going on… whether the News Feeds are putting all the Top Stories on top with some users having all items in reverse-chronological order and for some reverse-chronological below.

Awkwardly, with new features on Facebook is violating the basics. The new features are confusing users with the information overload. Users surely want to get updated about each other but guess with new features its going a bit off-limits. Facebook’s new look the “ticker” app updates send real time feed on the right hand side of the page.

Average user on Facebook has 150-250 friends and the EdgeRank algorithm of Facebook has been deciding what is good and important for users – censoring the News Feed based on an invisible score, gained on affinity, weight and time of every post.

  • Affinity – Measuring how important is the Relationship
  • Weight – Quality of Content, a text post or an image, Liked or commented by number of other users.
  • Time – Scores decreases over time.

Here is an example in the image below, where we don’t want a software to decide what we want to see.

Facebook Feature Fatigue

Only Facebook is measuring relationships. Google sorts results but not filters them and Twitter just gives you everything your connection posts. With friend lists getting bigger, is Facebook finding it difficult to manage the interface for users? Twitter and Google are smiling at users’ Facebook feature fatigue.